OOH & DOOH delivery
Site logs and exposure windows establish where the campaign ran.
Formations in practice
Evidence that moves the next decision.
Complex problems call for senior formations that can make a difference visible, measurable and useful.
The stakes
Making retail footfall measurable.
A retailer needed to prove whether out-of-home advertising drove commercially meaningful store visits and sales, then create a framework that could guide future investment.
The formation
Audience Intelligence · Media Modelling & Geo-Lift · OOH & DOOH · Data Strategy
The measurement stack
From signal to investment decision.
Footfall, sales and OOH and DOOH delivery data were brought into one controlled measurement framework, so the retailer could separate genuine commercial visits from casual passing traffic.
Footfall signals
People counters and mobile-location panels measure visits.
Sales linkage
POS and CRM data connect visits to commercial outcomes.
Investment decisions
Geo-lift results guide future OOH spend and location choices.